Available on demand or live
In this introductory course you'll learn how to create and explore visualisations to identify key insights, interrogate data and create targeted audience lists, and use workbook tools to examine and understand customers and their transactional behaviour in order to find lookalikes.
Available for all Apteco users. Beginner, intermediate and advanced marketing professionals
Live only
Learn how to analyse and interrogate your data quickly and easily in this broad introduction to Apteco FastStats. Analysis and visualisation functions are explained using relevant practical examples.
Ideal for data and marketing analysts who are new to FastStats
Available on demand or live
Building on your learning from the FastStats Analyser Standard course, you will explore FastStats in more depth and learn to use advanced features, including how to create and review profile reports.
For users who have already completed the FastStats Analyser Standard course and want to extend their working knowledge.
Live only
Learn about the concepts and basic statistical methods used in FastStats for both descriptive and predictive data modelling and extend your knowledge of profiling, PWE models, decision tree models, clustering and segmentation.
Ideal for advanced FastStats users who have completed FastStats Analyser Advanced
Live only
Expanding on the concepts and statistical methods used in FastStats, learn how to explore historic transactional and communication data to analyse your customers’ different behavioural features. See how customer journeys can help you understand what happened and why, and how to create, evaluate and apply robust models that inform your marketing decisions.
Ideal for advanced users with a good understanding of analytics who have completed FastStats Predictor
Live only
Discover how to create timely communications through single-step campaigns in PeopleStage. Build your campaign flow, identify target groups, apply constraints, personalisation and automation, and capture digital and transactional responses.
Ideal for campaign managers and marketing professionals. We recommend learners complete FastStats Analyser Standard training first.
Live only
Learn how to plan and execute single and multi-stage, multi-channel campaigns in PeopleStage. Create target audiences and personalise content. Set event-driven automation rules to progress individuals within your campaign flow and use cost and volume constraints to satisfy business goals. This course also covers reporting and the analysis of results within FastStats.
Ideal for campaign managers and marketing professionals. We recommend that learners complete FastStats Analyser Standard training first.
Live only
This training / consultancy course is offered on request and introduces system specific functionality including multi-level campaigning, campaign optimisation, social channels and integrations. Worked examples will be provided using a mix of a standard data set and client data.
Recommended for advanced campaign managers and marketing professionals who have completed PeopleStage Campaigner and have a good working knowledge of PeopleStage.
Live only
Database administrators get to grips with configuration and loading and refreshing FastStats databases using FastStats Designer. Build an entire database using standard reference data. Then, under the guidance of an expert tutor, load your own data and take away a rough build, equipped to progress this into a fully polished production build.
Perfect for database administrators who have a sound knowledge of SQL, MS Windows environment and knowledge of relational database concepts.
Live only
This course covers all aspects of server and web service configuration, including software launch mechanisms, user authentication and security, control databases, Apteco platform services, data storage areas and backups. Upon completion, you will have an operational FastStats.NET server and the knowledge necessary to configure, maintain and update the server installation.
This course is for Apteco administrators who will be responsible for implementing and maintaining the FastStats.NET software architecture.