Apteco for mail order and e-commerce
Use the customer data you collect to keep those orders coming in.
Boost overall sales results
It’s likely that your business already collects a wealth of data on customer transactions each day. Why not harness the power of that rich transactional data to drive more repeat visits and increase sales? For example, data collected from loyalty or reward program customers can be used to incentivise further purchases through targeted promotions.
Develop a better understanding of your customers based on activity across all channels, and track their value over time. With Apteco you can identify and segment key behavioural groups. Further insights from your data can help you learn what motivates a customer to buy – and then serve up a best next offer to increase the likelihood of a purchase.
Improve the customer experience you offer by tailoring it to each individual’s preferences. With Apteco you can monitor and evaluate specific online and transactional activity to identify regular behaviour patterns. Based on insights from that data, you can deliver an optimised experience for each customer.
Apteco allows you to tailor offers to each customer so they complement other items they may have recently purchased. You can also apply A/B testing to measure and iterate your campaign tactics. And that’s just the start of what you can do based on insights from your data.
Results far exceeded expectations in the first 6 months alone. 60% reduction in marketing costs to these buyers, 10% saving in the Lands’ End’s UK total catalogue budget and increased contribution of 23% from these online customers.
Lands’ End
Operate more efficiently
Utilising mail and shipping services to run your business doesn’t automatically make it easy to achieve a good ROI. It still makes sense to optimise processes wherever possible. For instance, Apteco enables you to reduce catalogue budget costs by targeting those more likely to respond. You can also streamline your costs by determining which prospects are mailed the full printed catalogue versus a shorter one showcasing the highlights. Lastly, your mail order business can boost efficiency and conserve materials by combining items from two different areas of the company into one mail package.
Strengthen the customer journey
Evaluate data on how customers use your catalogues and website to better understand the effectiveness of each touchpoint across the customer journey. For example, you can leverage online shopping cart behaviours and transaction data to build better intelligence on recency/frequency/value (RFV), which will in turn help you optimise your next campaign.
Supercharge your email marketing
Track the effectiveness of your email campaigns
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Related products
Apteco software tools to help you gain new insights and deliver successful campaigns to improve your sales results.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.