Customer data platform (CDP)
Recognise every unique customer through all their activity with your brand.
"I want to bring all my customer data together into a marketing platform and create smarter campaigns using my existing channel touchpoints."
"I don’t want to run campaigns with only a partial view of my customer data."
All your data in one useful place
Apteco marketing software and your chosen Apteco approved partner work together to create your customer data platform (CDP) by gathering all your customer information in one convenient place. Creating an Apteco CDP makes it easy to take full advantage of your data and put your insight to practical use. Your Apteco CDP delivers value by integrating with other systems, informing your view of the customer and your marketing decisions.
Also known as engagement platforms, your delivery platforms include your CRM, social media management platform, and apps. Your Apteco CDP has robust integrations already in place with multiple delivery and engagement platforms, opening the door to marketing automation and improved engagement results.
An Apteco CDP stores the data permanently, allowing you to build a deeper profile of each customer and target them in a more personalised manner for longer. Track customers as they move between segments you’ve defined to trigger marketing communications at exactly the right moment.
Apteco CDPs are designed and built to help marketers achieve their biggest objectives. Unlike traditional warehouses, which are built and run by IT teams, an Apteco CDP allows marketers to easily access customer data and apply it to their marketing campaigns.
Your Apteco CDP is packaged software from leading vendors designed specifically for marketers with usability in mind. No more struggling with custom software, you benefit from industry leading support and resources.
Easily recognise variants of a customer's identity across multiple systems and touchpoints. Maximise your understanding of every customer and track customer profiles as they change over time.
The Apteco CDP connects to your other systems using Application Programming Interfaces (APIs) for easy integration to your apps. A powerful, built-in API allows other systems to access your Apteco CDP in real time as a source of unified customer data and insight.
Supercharge your email marketing
Secure and reliable email delivery
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
A customer data platform (CDP) is a piece of packaged software that creates a unified customer database that can be accessed by other systems. To create this database, a customer data platform pulls behavioural data, transactional data, and demographic data from multiple sources and unifies it, ensuring all your customer information is in one convenient place.
The job of a CDP is to collect as much data as possible about your customers and create profiles based on this data. Once customer data has been harvested by the CDP, a huge database is created. This is then segmented into profiles that allow for effective and personalised communications. As a result, marketers find that CDPs are vital for collecting customer data, interpreting it, and leveraging it effectively.
Collating your existing data on your customers’, both online and offline, all in one easy-to-use platform provides endless benefits to your business from a marketing perspective, such as:
- Better customer engagement and valuable customer experiences
- Improved campaign response rates
- Greater understanding of behaviour
- Actionable insights
- Gain insights from real‑time data, identify high‑value segments and predict a customer’s most likely future steps
CDPs are popular with businesses because they’re a ready-to-use and off-the-shelf solution to understand your customers. CDP platforms draw information from all channels and touchpoints, they have the potential to create a single customer view that is constantly updated. Collecting and unifying data is one of the most important aspects of the CDP platform. By eliminating silos, a complete picture of a customer is generated, and effective analysis becomes possible. When you unify your data from a range of sources and channels, you can create a competitive advantage and gain a powerful understanding of each prospect and customer.
While both platforms collect customer data, the main difference is that Customer Relationship Management (CRM) software organises and manages customer-facing interactions, while Customer Data Platforms collect data on customer behaviour with your product or service. This allows you to utilise your existing data to better market to your customers based on a variety of aspects, enabling personalised marketing to fit the customers' needs.
With Apteco software solutions, easily filter down customers based on a range of filters and group them into targeted audiences. Whether you want to re-target previous prospects, create a dashboard to export or discover new avenues of marketing - the sky is the limit with Apteco's state-of-the-art technology.
Once all the data has been brought together in your CDP, you can conduct analyses and turn your company’s data into insights to inform targeting decision that drive your campaigns.
With Apteco software, you’ll have the ability to move at speed, get data insights quickly, and beat your competition to the opportunity. You can analyse millions of customer data records in seconds and unlock insights to power high-performing campaigns.
Experience the power of Apteco marketing software first hand with a demo – book now and select a time that suits you.
Through, the use of Market Insight/Apteco FastStats tool combined with the D&B data, Canon has achieved full customer segmentation, it also continues to provide the visibility needed to help shape a ‘Customer Centric Approach’, which will ultimately drive a better customer experience over the medium term
John Marks, B2B Strategy Manager, Canon
Say goodbye to data silos
Unify all your customer data from a wide range of sources and channels. An Apteco CDP helps you make sense of raw, multi-channel data and turn it into a source of competitive advantage. And by gathering data from a variety of places – transactional, website, behavioural, mobile etc – you can generate a powerful understanding of each prospect and customer.
More than just a database
Your Apteco CDP isn't just a data library to collate a huge array of information. Additional features are built-in to help marketers put that data to good use. From data analytics and BI to data cleansing, your Apteco CDP gives you the tools to be proactive. Use your combined data to create marketing campaigns that deliver even greater value.
Related products
Apteco software tools to help you getting a complete view of your customer data.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Related content
Access our range of resources relating to the features and benefits of a customer data platform (CDP)