Audience building
Use powerful selections to easily build and refine campaign audiences and marketing lists.
"I want to quickly create my own audiences for campaigns exactly when I need to"
"I don’t want to have to wait for data to be processed by another department or mess around with spreadsheets."
Quick and secure audience building
With Apteco you can create highly targeted lists for your campaigns. Using logical include and exclude rules you can effortlessly create and refine audience segments for your campaigns with ease. With a streamlined interface, you can quickly export your data or activate campaigns on the go. This simplified approach makes it easy to build, adjust, and share campaign audiences with your team, all within a user-friendly and secure environment.
Powerful and intuitive full-screen chart visualisations ensure you can clearly see and understand your audience data. With real-time previews, you can confidently export your audience or use it to seamlessly activate campaigns directly within the platform.
Filter and slice the data in your dashboards to build custom views, then use those insights to create a new audience in a simple step, directly from your visualisations and dashboards.
Quickly analyse large datasets containing customer transaction history ensuring no insights are missed. Campaign volumes can be confirmed within seconds.
Enable your marketing team to dive into their data, refine insights, and build optimal target audiences right when they need them most.
Ready to drive business growth and execute smart, automated campaigns that deliver? Watch our Orbit platform video now
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Simple to use
One of the big advantages of the Apteco audiences building tool is its intuitive usability. It's easy to get up and running straight away with very little training, and quickly build the right audience for your next campaign. Intuitive, full-screen visualisations including bar and pie charts, cubes and data grids can be easily created from your data, allowing you to check and understand the characteristics of your selected group. Audiences created with Apteco give you the power to act fast, with complete confidence.
Smart look-alike functionality
Find and target your best prospects with audience look-alikes. By analysing the attributes and behaviours of your best customers, you can identify and target new prospects who share these characteristics. Audience look-alikes offer a precise, data-driven, and proactive method to enhance engagement and retention, and improve cost efficiency, personalisation, and conversions. When integrated into a marketing strategy, this method can be a powerful tool for customer acquisition, churn prevention and reactivating inactive customers.
We're thrilled with the response to Club Avanti, with membership continuing to grow (and no signs of slowing down!). Members value the discounts and opportunity to earn free tickets. The data in Apteco underpins all of this and gives us great insight into how well the programme is working.
Mark Murphy, Head of Loyalty, Avanti West Coast
Related products
Apteco software tools to help you segment your data and build campaign audiences.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Supercharge your email marketing
Easy-to-use email editor and templates
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Related content
Access our range of resources relating to the features and benefits of audience building