Analysis and targeting
Mining a wide range of customer data to pinpoint the ideal audience for the right marketing campaign.
"I want to make informed decisions based on insights from my data"
"I don’t want to assume I already know everything about my customers."
Understand customer profiles
Sometimes you know in advance the type of customer or prospect you wish to contact, whether that’s related to their physical location, typical spend, or their loyalty to your brand over a period of time. Other times you may use visualisations to view data trends that warrant immediate action. Either way, you need to define and analyse the specific customer profile to ensure your campaign delivers.
Answer key questions about the date of a customer’s last purchase, the value, and the frequency of their spend, helping you to identify your most important customers.
Constantly track your brand for key words across multiple platforms, from social media sites to industry-specific forums, to monitor public sentiment and be in a position to respond accordingly.
Improve the relevancy of marketing messages by combining customer data with spatial information to incorporate regional offers and adapt discount levels by location.
Finding and targeting your best prospects using predictive modelling is a sophisticated technique used in marketing to identify the behaviors, demographics, and other shared traits of your ideal customers to find prospects that "look like" your existing best customers.
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Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Visualising data
They say that a picture is worth a thousand words, and that's definitely true in the age of big data. Using graphics, diagrams, graphs, and maps, you can capture quantities and distributions at a glance and quickly derive correlations. Unlike static diagrams graphics today can interact, which means details can be displayed at the click of a mouse and aggregations can be broken down into detailed values by drilling down further. What's more, graphics can be transferred from a table into a diagram and vice versa.
Customer lifetime value
It’s tempting to deliver different experiences to customers depending on the size of their purchase. But it’s important to take into account the value of that customer over their lifetime, even if their recent transaction was relatively small. Their overall value to your company may be huge, and it’s vital you recognise and reward their loyalty – even for small-ticket purchases. And you can only do this by combining a full view of the transaction history of your customer data.
Finding and targeting look-alike audiences
Find and target your best prospects with audience look-alikes. Finding look-alikes using predictive modelling is a sophisticated technique used in marketing to find prospects that "look like" your existing best customers. By analysing the attributes and behaviours of your best customers, you can identify and target new prospects who share these characteristics.
Apteco's look-alike functionality is an accessible way for marketers to transform the way that businesses approach marketing, offering a precise, data-driven, and proactive method to engage and retain customers. When integrated into a marketing strategy, this method can be a powerful tool for customer acquisition, churn prevention and identification and reactivation of inactive / lapsing customers.
Thanks to the SCV database and FastStats® system we can target every communication using the most appropriate – and cost effective – channel mix, optimised for each individual customer. Each communication can be targeted with pinpoint accuracy – and aimed precisely at when each customer’s car is likely to need attention.
Morgan Jamison, Head of Retail Marketing, ProTyre
Flexible pricing bundles
Choose the level of analytics power you need - from audience selections and dashboards to advanced capabilities like profiling, cubes, expressions, and predictive modelling.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
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Related content
Access our range of resources relating to the features and benefits of targeting and analysis software.