Apteco for leisure
Make better decisions about how you communicate and market to your fan base.
Sell more tickets, faster
Competition for someone's leisure time is fierce. Learning more about your fan and customer base allows you to make more informed decisions about how you message and market to them. Whether you want to sell tickets to one event, gain commitments for season ticket packages, or reactivate a base of lapsed game players, Apteco can help.
How do you know which fans are the best fit for each event? Review attitudes, behaviours, transactions, and other previous ticket buyer data to score every customer in your database with likelihood-to-buy information.
Older, fatigued email lists are less effective, and you need to remain GDPR compliant. Find ways to reach out to active and inactive fans or players through channels other than email.
Use relevant factors such as proximity to the stadium, tenure, ticket class, seat position, and purchase date to evaluate churn and drive improved ticket sales.
Ready to drive business growth and execute smart, automated campaigns that deliver? Watch our Orbit platform video now
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Apteco is truly the tool that has unified our data and marketing. We’d be lost without it and use it every single day to make data-driven decisions and put them into action in real time.
Natalie Fordham, CRM Manager, Goodwood
Launch more targeted, personalised marketing campaigns
For an event to sell well, sometimes all that’s needed is an announcement that the season or tour is going on sale. But there are many other instances where persuading fans to sign on for another season or to commit to a particular date in advance isn't quite as easy. By learning more about your customers and strategically marketing to them, you're better positioned for success. The right insights from your data will enable you to send more relevant, timely, and personalised messages and offers to the right people at the right time. With Apteco, you also have the ability to incorporate social media offerings such as Facebook Custom Audience for reactivation targeting and messaging.
Deliver increased ROI
Achieving a good ROI by selling tickets for events isn’t always guaranteed. That’s why it makes sense to find the most efficient ways to run your business. Apteco enables you to deliver smarter marketing campaigns with targeted messaging designed to increase the chance of a response from your customers. But these tools also help you reduce costs by automating processes that would otherwise be handled manually. That frees up time for staff to evaluate results and plan more strategic campaigns.
Supercharge your email marketing
Test and learn to optimise your emails
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Related products
Apteco software tools to help you gain new insights and deliver successful campaigns to improve your sales results.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.