What's new in Q1 2025
Get all the highlights from Apteco's quarterly roundup of the latest software features
In the latest new feature round up...
We are excited to announce the launch of Apteco SMS and to introduce push notifications to Apteco Orbit. These new channels enhance our omni-channel solution, providing more ways to engage with your audience in real time for improved communication and customer experience. In Orbit campaigning you can now set clear, measurable campaign goals, message objectives and triggered events, which will help to track performance of key actions in real-time. And in FastStats we've added more predictive power to behavioural modelling, and we’ve enriched big text fields by increasing the character limit and adding formatting capabilities.
Visit the Apteco help hub to read the full technical release notes or
read on below to explore the highlights!
Set clear, measurable campaign goals, message objectives and triggers to track performance of key actions in real-time, align your team, and ensure your campaign strategy is on track.
Behavioural modelling now supports “Most recent product” and other selector variables to give you a fuller picture of customer behaviour. Now you can understand not just the numbers, but the context behind them.
Deliver messages directly to users' devices, bypassing the clutter of email inboxes or social media feeds, with new push notifications in Apteco Orbit.
Say ‘hello’ to Apteco SMS! Making message creation easy, with easy personalisation of content, character count tracking, monitoring of credits, and message previews, Apteco SMS is the ideal addition to your campaigns.
Launch a real-time tracker or reporting dashboard directly from your published campaigns, to instantly access key performance indicators like communications, recipients, and revenue, without the need for manual setup.
We’ve increased the size limit for text fields to 32,767 characters, giving you even more flexibility when building your system and analysing data.
We’re thrilled to introduce multi-dimension charts in audience workbooks, our latest enhancement designed to make your experience with Apteco Orbit even better!
Register now for the Q1 2025 feature round up webinar
Join Apteco MD, James Alty, as he explores features from the latest quarterly software release
Set a clear campaign strategy to achieve goals and deliver measurable results
Your campaign strategy is a detailed road map that ensures your marketing efforts are coherent, focused, and effective. As part of your strategy, it’s important to establish clear, measurable goals, define specific objectives, and outline the key actions you want your recipients to take. Whether your aim is to increase sales, drive registrations or boost donations, you can now set campaign goals, message objectives and event triggers in Orbit to establish a measurable outcome for each campaign, message or recipient action, track its progress in real-time, and report on success.
Real-time response tracking enables immediate monitoring of message actions, providing instant insights into campaign performance and allowing for swift adjustments to optimise results.
- Set targets and realistic time frames to drive action
- Get clear visual indicators to help you monitor progress at a glance
- Gain insight into user behaviour by tracking the success of multiple call to actions (CTAs) within a single message, each with their own objective
- Acknowledge campaign engagement in real-time by automatically responding to key recipient actions
- Automate outreach efforts, personalise customer experiences, and improve overall campaign performance
Better predictive power in behavioural modelling
Previously, you could only create recency features using numeric data (for example, the cost of a customer's last booking). To improve your predictive accuracy and create more effective campaigns, you can now use selector variables (such as, the destination of their last booking). This update gives you more flexibility to build powerful models and activate more targeted campaigns, as a person's recent behaviour is often very predictive and can reveal a lot about their future behaviour.
Whereas using numeric data doesn't reveal the context behind the decision (like why they chose a particular destination), selector variables give you a richer view of customer behaviour by considering preferences.
- Get a clear, more accurate prediction of what your customer might do next, improving targeting and personalisation
- Gain greater flexibility to build models that can capture both transactional behaviour and behavioural preferences
- Understand your customer’s intent more accurately with more nuanced and sophisticated models
Get connected with push notifications in Orbit
Push notifications are a great tool to keep users informed, engaged, and connected with your app or service. They're effective for delivering important updates and keeping users active and responsive to your content.
This new channel enables real-time communication and can be used to drive sales, complete purchases, promote specific actions and boost conversions. Push notifications also help to increase retention by encouraging users to come back to your app or website.
- Personalise notifications based on user preferences and behaviour to enhance user experience
- Instant deliverability helps you to drive conversions when promoting time-sensitive offers
- Bypass cluttered inboxes and maximise visibility when highlighting new features or breaking news
Instant engagement with Apteco SMS
Did you know that most people read SMS messages within 10 minutes of receiving them and SMS has an impressive open rate of around 98% - ensuring that you have the best chance of getting your message seen quickly.
SMS marketing is immediate, personal, and highly engaging, making it a great way to communicate with customers, promote sales, and build loyalty. With its high open rates, strong ROI, and wide reach, it's a smart choice for businesses looking to connect directly with their audience and drive more sales.
Apteco SMS is ideal for time-sensitive multi-channel campaigns, urgent notifications, promotions, and reminders, offering flexible targeting to help you reach the right audience and improve customer experience.
- Send personal, timely messages that are simple to create and add to your automated campaign journeys
- Reach customers instantly for time-sensitive alerts
- Clear signposting of character usage and credits make it easy to track and control costs
Seamlessly track and analyse outcomes with campaign-linked dashboards
You can now seamlessly launch a real-time tracker or reporting dashboard from your published campaigns, giving you immediate access to key performance indicators - such as communications, recipients, and revenue - without the hassle of manual setup.
Dashboards are generated pre-populated with key metrics – which is a huge time-saver and will pull your costs, campaign objectives and goals directly from the campaign. You can then customise and edit your dashboard, in exactly the same way you would a standard dashboard – by adding themes, metrics and filters, specific to your needs. And once you have refined your dashboard, you can share it with your team for maximum impact.
- Choose the Tracker Dashboard for a real-time view of campaign responses and ROI, or the Reporting Dashboard for a comprehensive summary ideal for monthly or quarterly reports
- Get started quickly with pre-configured metrics like communications, recipients, and revenue, saving you setup time
- Customise your dashboards by adding data, filters, and themes for tailored insights
- Data integration that supports real-time SQL data for immediate updates or FastStats data for detailed reporting
Enriched big text fields
We’ve increased the size limit for text fields, giving you even more flexibility when building your system and analysing data. Previously, text fields were limited to 255 characters, but now they can hold up to 32,767 characters! This means users can load much larger amounts of text into the system for analysis, such as customer reviews, social media posts, and more - giving you deeper insights and richer data.
- With the increased text field size, you can load and analyse more detailed content, enabling more accurate insights from larger text sources
- Text formatting is now also supported, improving readability and helping you interpret content
- You can now preview cell contents more easily by simply selecting “Preview cell contents” in the right-click menu. Plus, you can copy text directly from the preview window, or from the menu, for a smoother workflow. Multiple cells can be previewed at once, and the window title helps identify exactly which row and column you’re looking at
Going forward, we will look to expand on the analytics we can do when working with text data, so stay tuned for even more powerful features!
12 new multi-dimension charts in audience workbooks
Multi-dimension charts are great for uncovering trends, correlations, and patterns that might not be obvious in simpler visualisations. They include a combination of column, bar, line, and area charts, that can be clustered, stacked or stacked 100%.
In this release we’ve added 12 multi-dimension chart types to audience workbooks, bringing audiences and dashboards even closer together, making your analytics experience smoother and more seamless. Our goal is to give you all the tools you need, right when you need them - so you can work effortlessly anywhere in Orbit.
- Multi-dimensional charts help to consolidate data into a single view, reducing clutter and improving readability
- When using multi-dimension charts, you can use filters and drilldowns to explore deeper insights while keeping the main visualisation clean and easy to read.
- Once you have created your chart, you can now also favourite it, and then reuse it on a new audience.
Previous Apteco software release highlights
Latest Apteco Orbit updates
Our Orbit development team uses fortnightly sprints and this helps us get the newest features to you as soon as they are ready. If you have installed Orbit, it will automatically update to the latest version.
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Q3 2024 feature roundup
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Q2 2024 feature round up
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