Hidden block contents

Skipton Building Society and Paragon DCX

Predictive models are now being used to drive customer journey planning to ensure the right product is marketed

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RTL interactive and artegic AG

Adapted email content based on individual favourites, viewed formats, usage time, viewing duration and devices used

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Protyre and Purple Agency 2015

Using PWE models to determine propensity to buy and to optimise the customer communication mix

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Prezzo and Planning-inc

Harnessing the full potential of their data through micro-customer segmentation

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NEC and CACI

Automated journeys have freed up around 15% of the CRM team time to focus more on analysis and campaign evaluation

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International Fundraising Leadership (IFL) and Adroit

A detailed global and country trends analysis was produced using Apteco FastStats

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