Find out what's new in Apteco's Q4 2023 software release
In the latest Apteco software release we are proud to announce the release of Apteco email. This brand new functionality allows marketers to design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform. We've also added powerful predictive modelling capabilities to our marketing platform, packaged in an easy-to-use intuitive tool which will allow marketers to find and build look-alike audiences from their data quickly and easily.
Need help? For a practical, step-by-step guide on how to use any of the features in Apteco software, visit the Apteco help hub.
Our new integrated email builder provides a reliable email marketing platform, where you can seamlessly move from interrogating data and creating target audiences, to designing and delivering responsive emails.
Audience look-alikes offer a precise, data-driven, and proactive method to enhance customer acquisition, and improve cost efficiency, personalisation, and conversions.
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!
Search for, identify and visualise geographical insight in your data using our new penetrative mapping capabilities in the map tool.
To add a little holiday cheer to the festive season we've spruced up Apteco Orbit with some holiday decoration and given you the gift of falling snowflakes.
Visit the Apteco help hub to read the full technical release notes document
Streamline your email marketing with Apteco email
With Apteco email you can create engaging emails which can be highly targeted and personalised to appeal to your customers’ needs, and automated so that you can send relevant emails to the right customer, at the right time.
Whether you want to code your emails in HTML, design them from scratch in the drag-and-drop editor, or get started quickly using our beautiful range of templates, Apteco email offers it all.
- Feel confident and secure with reliable deliverability and comprehensive testing functionality
- Preview your emails on multiple devices and platforms before you send
- Deliver personalised emails your audience will love
- Track the effectiveness of your emails in real-time
- Automate reliable email journeys
- Test and learn using percentage and segment splits to give you greater insight about your audience
- Test images, subject lines, content, headers, call-to-action buttons and more
Find and target your best prospects with audience look-alikes
Finding look-alikes using predictive modelling is a sophisticated technique used in marketing to find prospects that "look like" your existing best customers. By analysing the attributes and behaviours of your best customers, you can identify and target new prospects who share these characteristics.
When integrated into a marketing strategy, this method can be a powerful tool for:
- Customer acquisition
- Churn prevention
- Reactivation of inactive customers
Our powerful new look-alike functionality is an accessible way for marketers to transform the way that businesses approach marketing, offering a precise, data-driven, and proactive method to engage and retain customers.
Access Apteco via the Salesforce AppExchange
You can now access and harness the powerful customer analytics and audience targeting of Apteco via the Salesforce AppExchange. With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!
- Connect to your Salesforce Marketing Cloud to streamline your email marketing campaigns
- Connect your Salesforce Sales Cloud customer data with Apteco software to bring it to life
- Create and share branded dashboards to visualise your Sales Cloud data and share key insights across your organisation
New penetration mapping capability
Penetration mapping compares particular groups of customers by location and allows users to search for and visualise geographical insight in your data using the map tool. Simply add your analysis selection in the new selections option, accessed in the mapping menu and choose to compare it against your entire base or a specific base selection. You can then select the insight measure to display and the results are presented visually on a map.
Season's greetings from Apteco!
Brighten up your day, snow-matter what the weather is like outside! To add a little holiday cheer to your festive season we've spruced up Apteco Orbit with some holiday decoration and given you the gift of falling snowflakes. This festive feature can be switched on or off depending on your preference - and who doesn't love a snow day?
Previous Apteco software release highlights
Latest Apteco Orbit updates
Our Orbit development team uses fortnightly sprints and this helps us get the newest features to you as soon as they are ready. If you have installed Orbit, it will automatically update to the latest version.
Q3 2023 release highlights
Discover the iconic power of cubes in our marketing insights platform, see our new direct integration with WhatsApp, get more control to manage campaigns, and add custom colours and labels to maps.
Q2 2023 release highlights
Discover new audience workbooks and expressions in Apteco Orbit and FastStats, and learn how you can easily identify the best behavioural features with the new incremental insight metric.
Q1 2023 release highlights
Explore our new campaign building functionality in Apteco Orbit, learn how to add background colours to dashboard tiles and how to drag and drop cubes on to customer journey selections in FastStats.
Related content
Access our range of resources relating to the features and benefits of Apteco software