Apteco is sponsoring this year's DataIQ Summit
Posted: 04 Jun 2018
When: Tuesday 19th June 2018
Where: 200 Aldersgate, London
Who attends?
The DataIQ Summit attracts a range of professionals with one thing in common: they are all striving to optimise their use of data within their organisations. With over 250 attendees last year, the DataIQ Summit continues to be a source of learning, networking and inspiration for the data-driven community. Learn more about the event and register at www.dataiq.co.uk/summit2018
Take action with insight from your customer data
James Alty, Managing Director at Apteco, will be speaking at 12:10 as part of the customer data stream and will discuss how you can take action with insight from your customer data.
Every business has customer transactional data they can use to create valuable insight. By combining powerful modelling and segmentation analysis with practical list building and campaign automation techniques, organisations can use this insight to build powerful omni-channel communications. James will discuss how insights and analysis can be used to create individual conversations with customers. At the end of this session delegates will have 5 actions to takeaway and implement.
View the full agenda: www.dataiq.co.uk/summit2018/agenda
About
DataIQ Summit 2018 identifies the success factors that turn data and analytics investments from cost centres into value-driving, business as usual resources that support customer-facing functions, like marketing and CRM, and business-critical decision points, from finance and risk to service and R&D.
Come and learn from the industry leaders and ensure that your organisation makes the switch-up and stays ahead. This year the key themes for the summit will include:
- Skilling up for the data revolution
- Getting the board on-board
- Data analyst or data scientist? - seeing through the hype to find the right hire
- Chief data officers as data technologists - understanding the new data and analytics technology landscape