Apteco Q3 2023 software release now available

Take a look at the highlights from Apteco's Q3 2023 software release

This quarter is all about adding even more power to our software, including some new features in our end-to-end platform Apteco Orbit. The Q3 2023 software release includes significant improvements which aim to help our users to put insight into action more effectively than ever.

Our headline feature from our latest release is the introduction of cubes in audience workbooks in Orbit. This enhancement allows users to combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations specific to the user's particular requirements.

Also in Orbit, we've introduced three fantastic new features that will enhance the user's campaign management experience. Live and draft campaign modes helps to easily track campaigns and manage revisions, pause and resume campaigns allows users to manage a campaign schedule with unexpected changes, and the addition of manual approval of campaigns helps to avoid mistakes. We've also perfected our new audience workbooks functionality in the Orbit platform. 

In Apteco PeopleStage, users can now create and send WhatsApp campaigns through Apteco to recipients that have opted in to receive WhatsApp communications with our direct integration with Meta. Users can now broadcast WhatsApp campaigns to audiences in PeopleStage, define opt-outs, use WhatsApp templates, preview and test messages and monitor responses. This WhatsApp integration will soon extend to the Apteco Orbit platform!

Apteco FastStats users can now define and set-up custom colours and labels for the bands displayed in a cube, tree or map. The introduction of custom colours on a map also brings the ability to set up corresponding custom labels for each of the bands in your thematic shading. These labels are visible in the map legend and help to provide further meaning to user defined colours. Custom colours are particularly useful for presenting insight when the graduation of colour is not significant, but differentiating information in the display is beneficial.