Actionable insights, endless possibilities. Connecting you with your data, Apteco software let's you connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Share customer insights and make your data easily digestible. Give your colleagues and stakeholders marketing data dashboards containing summary information and key insights with the ability to provide filters and drill through interactivity.
Quickly analyse large datasets containing customer transaction history ensuring no insights are missed. Apteco's powerful customer analytics and audience targeting software helps you convert data into actionable insights.
Use powerful selections to easily build and refine campaign audiences. Empower your marketing teams to build audience definitions for themselves, at the moment of need.
Build personas of different customer groups to tailor campaigns with the right messages and relevant promotions. Use data derived from buying behaviour using recency, frequency, and monetary value (RFM) of purchases.
Recognise every unique customer through all their activity with your brand. Bring all your customer data together into a marketing platform and create smarter campaigns using existing channel touchpoints.