SlideShare: How first-party data helps you maximise marketing effectiveness with minimal customer data

Discover what first-party data is and how it can help marketers craft unique 1:1 messaging.

As the economy becomes more challenging, businesses are striving to protect their bottom lines by finding effective ways to create even closer relationships with customers. One of the ways this can be done is to put the data you already own to better use. Our SlideShare briefly explains what first-party data is and how it can power personalisation and individualisation.