Apteco for retail
Harness the power of your data to engage customers, drive sales and keep shoppers coming back.
Ready to revolutionise your retail marketing?
It’s likely that your business already collects a wealth of customer and transactional data every day. Why not harness the power of that data to boost engagement and drive sales with Apteco's marking platform? We understand the unique challenges and opportunities of the retail sector, and our software is built to address them head-on. Our single, integrated platform is designed specifically to help you understand your customers, drive foot traffic (both online and in-store) and boost your bottom line.
Centralise data from all your touchpoints – online, in-store, social media, and more – to gain a 360-degree view of your customers.
Easily create, manage and automate multi-channel marketing campaigns in real-time including email, social, SMS, and push messaging with our intuitive journey builder.
Monitor the success of your campaigns in real-time with comprehensive dashboards and reports. Track key metrics like conversion rates, ROI, and customer engagement.
Improve customer experience by increasing targeting sophistication. Monitor and evaluate links between online and offline transactions to create tailored promotions for each customer and streamline campaigns.
Go beyond basic demographics. Segment your audience based on purchase history, browsing behaviour, loyalty status, location, and more for highly targeted campaigns.
Drive business growth and execute smart, automated campaigns that deliver
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
While planning for Black Friday, our e-commerce team saw an opportunity to build a real-time view of in-day performance. Plinc helped create a visual dashboard, and for the first time, we as a business had access to data in real time that could inform in-day decision making.
Steven Moriarty, Head of Customer Data and Insight, Crew Clothing Company
Personalise shopper experiences to optimise marketing efforts
Predictive analytics tools can help you make personalised product recommendations, design special offers, and deliver relevant content that resonates with individual preferences. Leverage behavioural and transactional data to optimise each touchpoint in the customer journey and understand what drives user engagement, conversions, and loyalty, to create a unified, seamless experience for shoppers across all channels, whether they are shopping online or in a physical store.
Engage meaningfully with shoppers to drive conversions
Use automation to trigger messages in real-time to keep shoppers engaged throughout the customer journey. Whether they need a nudge through the app when they abandon their cart, an email to thank them for their loyalty or a discount code in an SMS to stop them from lapsing, Apteco empowers you to connect with your customers on a deeper level, personalise their experience, and ultimately boost conversions and improve retention.
Supercharge your email marketing
Easy-to-use email editor and templates
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Related products
Apteco software tools to help you gain new insights and deliver successful campaigns to improve your sales results.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Unlock a wealth of retail marketing expertise
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